Blogs are a great way to disseminate information to your
customers and clients quickly. They can also be an effective way to communicate
with your employees. But there may be some concerns about how to handle
blogging by your employees on the company blog or the employee's personal blog.
As the blogosphere continues to grow it is not surprising
that many companies are looking for ways to address employee blogging issues.
There is some hesitation about employee blogs because an employee may disclose
confidential business information, talk negatively of other employees or of the
company and display an interest that is in conflict with your business
policies. Richards & Kosmala (2013, p. 72) explain that even the most loyal employees are also capable of being cynical and making cynical comments about their employing organisation. There is a thin line between the company's best interests and
violation of your employees right to free speech. In order to
avoid these concerns, employers should implement general employee blogging
policies.
Richards, J., and Kosmala, K., 2013 ‘In the end, you can
only slag people off for so long’: employee cynicism through work blogging’,
New Technology, Work and Employment, vol. 28, no. 1, pp. 68 – 77.
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